Sunday, September 30, 2012

Maggie Sottero coming to Bella Sera!

Ask and you shall receive!  Bella Sera is proud to announce the upcoming arrival of Maggie Sottero bridal collections.  Scheduled to arrive around the holiday season, Maggie Sottero bridal gowns will include a wide variety of styles across three different collections, from budget-conscious choices to the couture line. 

All three lines are equally fabulous, as Maggie Sottero gowns are known worldwide for their “signature Maggie fit, the highest quality fabrics, superior construction, hand-sewn embellishments, Swarovski crystals, and figure flattering stylization at affordable prices.”  Maggie Sottero bridal gowns are highly sought after by brides. 

However, you already know that!  Pick out your favorites at and then stop by Bella Sera at 3 N. Wenatchee Ave in beautiful downtown Wenatchee for more details on the upcoming arrival of the fabulous gowns from Maggie Sottero. 

Our latest Maggie Sottero collections will be joining our other gorgeous and affordable bridal collections:  Wtoo from Watters bridal, CB Couture from Casablanca, Casablanca Bridal, our custom line Casablanca for Bella Sera, and our THE DRESS for Less selection of gorgeous designer close-outs available only in-store at Bella Sera.

Saturday, September 29, 2012

New Label Debut!

Bella Sera is thrilled to announce the arrival of our own custom collection of bridal gowns!  Casablanca for Bella Sera is made exclusively for Bella Sera and is only available in-store.  This beautiful collection offers a wide variety of modern and traditional styles with luxurious fabrics for the fashion-conscious bride on a budget.  These gowns had their in-store debut a few weeks ago, and they have already been a huge hit! 

Retailing at $999 and below, Casablanca for Bella Sera is highly customizable, too.  For example, if you like the top of one dress and the skirt of another, you can combine the two to make YOUR own gown.  Don’t like the beading?  Change it!  That’s right…you can design YOUR own gown right here in the shop! 

Casablanca for Bella Sera offers the quality and custom details of couture, without the couture price!

Casablanca for Bella Sera is only available in-store at Bella Sera, 3 N. Wenatchee Ave in Wenatchee, WA.  Call us today to schedule your bridal appointment.  509.663.0121
Just arrived in-store! 

Friday, September 14, 2012

Champagne Taste on a Beer Budget? You got it!

“I Found the Gown” is the latest show on TLC where brides are finding designer label gowns for hundreds, even thousands, less than full retail price.  The show is relatively new, and is sure to bring a flurry of excitement for ladies searching for “THE DRESS.”  Many, unfortunately, will turn to the internet to attempt to find a bargain in their price range.  They will likely run across a plethora of websites where Chinese manufacturers will attempt to re-create designer label gowns.  Generally, these fly-by-night websites either take your money and run, or furnish you with a low-quality counterfeit dress that isn’t even close to a replica of what you ordered (See a Good Morning America report here and a report from Inside Edition).  Many brides even end up having to buy another gown to replace the shoddily made imitation, busting their budgets.  Too often, this is when we meet heartbroken ladies who come to us for last-minute help after they have been stuck without a decent wearable gown for their big day.  Many had paid full price for their counterfeit and will never receive their money back. 

Yes, the majority of designers have their gowns made in China, but designer label factories follow strict quality control measures designated by the label.  Ordering a gown sight unseen from an unknown manufacturer is like randomly picking a mechanic out of a phonebook, and asking him to make you a Lexus from scratch…for the price of a Kia.  Yeah…I know you wouldn’t do that.  So what is a girl to do when you have champagne taste and a beer budget?

Fortunately, Bella Sera is ahead of the curve.  You see, we are expert shoppers, and we love warehouse clearance sales.  We also love to share our good fortune with you, and make sure you look Haute!  Bella Sera has a new section in the store devoted to the fashionista on a budget.  Our THE DRESS for Less section features a wide array of authentic designer labels for bridal, bridesmaids, prom, homecoming, and eveningwear.  These top-quality names are featured at hundreds below their full retail value and are available in NCW exclusively at Bella Sera. 

Authentic designer label gowns in our THE DRESS for Less section feature hand-beaded Swarovski crystals, luxurious fabrics, and a wide variety of styles and sizes to compliment any figure.  The best part?  All bridal gowns in THE DRESS for Less section are $999 and below.  That’s right…we did it…authentic designer labels without the extra $$$.  You know what is even better?  Many of THE DRESS for Less bridal gowns are in the $499 - $699 range, and currently begin at $216.  These are NOT used gowns (we know you deserve better).  These are NEW gowns that are factory overruns or seasonally discontinued styles that are too fabulous to NOT have in our store.  At Bella Sera, we know you deserve a new, gorgeously made gown perfect for you at a price that fits nicely into any budget.

Come and see the big selection of THE DRESS for Less and our other lines of authentic designer label gowns available exclusively at Bella Sera.  Bella Sera is located at 3 N. Wenatchee Ave in beautiful downtown Wenatchee.   Free off-street parking is available for our customers behind the Doneen building off of Palouse Street. 
(Photo is of one of our THE DRESS for Less  gowns).